Welcome to the
Advantage by Design™ assessment

AI is changing the game. Is your brand built to win?

The consulting model is evolving. Expertise is being productised. But the real threat isn’t AI. It’s falling behind in an AI-first world—and losing the brand-led clarity, trust and momentum that give consultancies their edge.

The strongest brands don't leave success to chance. They create it with Advantage by Design™. Defined with clarity. Navigated with precision. Amplified with purpose.

This quick, free assessment gives you a snapshot of how well your brand is designed for advantaged—revealing your score across three essential areas:

• Brand positioning - designed to differentiate

• Brand messaging - designed to communicate

• Brand experience - designed to deliver 

Your results show where your brand stands today, but this is only a snapshot. A full assessment covering all six elements of advantage is available to provide the complete picture, along with actionable insights and recommendations, should you wish to go further.

Because if your brand isn’t built to win, it’s engineered to lose.

Discover your advantage score now—and see how your brand can win.

Ready to begin? Click “Start Assessment”