Welcome to the UniFida Marketing Measurement Compass!

This assessment is designed to help you evaluate your organisation’s approach to marketing performance reporting, looking at data consistency, marketing ROI measurement, brand impact, data quality, objectivity, and governance.

By reflecting on these key areas, you’ll gain valuable insights into your current strengths and opportunities for marketing measurement improvements, and can benchmark your organisation's measurement capabilities against others. Completing the assessment should take approximately 10 minutes.

Your responses will support more effective, evidence-based marketing decisions based on reliable measures of performance. Please note: we will use your email address to send you a copy of your report and to message you regarding any follow up requirements.

Ready to begin? Click “Start Assessment” to get underway.