Welcome to the
Distinctive by Design™ assessment

For CMOs and CEOs, the greatest fear isn't competition. It's getting lost in the noise. That's why brand distinctiveness has become their number one obsession. The strongest brands aren't different by accident. They're Distinctive by Design™. Defined with clarity. Navigated with precision. Amplified with purpose.

This quick, free assessment gives you a snapshot of how well your brand is designed for distinctiveness—revealing your score across three essential areas:

• Brand positioning - distinctiveness in your strategy

• Brand messaging - distinctiveness in your story

• Brand experience - distinctiveness in your delivery 

Your results show where your brand stands today — and where you could take it tomorrow. But this is only a snapshot. A full assessment covering all six areas of distinctiveness is available to provide the complete picture, along with actionable insights and recommendations, should you wish to go further.

Because if your brand isn’t built to be remembered, it’s engineered to be ignored.

Discover your distinctiveness score now—and see if your brand is built to stand out.